BI of THE CUP is composition of dots and lines which refers to rice and noodle.
The three brand colors are express as nature pureness for White, clean and fresh
for Green and simplicity of modern life for Grey.

Logo Type : Basic symbol

Logo Type : Horizontal symbol

Color system * It is strictly prohibited to use other color for THE CUP LOGO.

• THE CUP YELLOW-GREEN

• PANTONE 376C

  C:50 M:0 Y:100 K:0

• THE CUP GRAY

• PANTONE 423C

  C:0 M:0 Y: 0 K:60

• THE CUP BLACK

• PANTONE BlackC

  C:50 M:0 Y:0 K:95