| Category | Detail information |
|---|---|
| Master franchise fee |
Copyright of trade mark. Use of THE CUP’s PB products, sauce and powder. (Export from Franchisor) Management of THE CUP store operation New menu development biannually & provide service manual Support with marketing materials |
| Research and bench marking in the local market (2 weeks in local place) | Operation and R&D team members (All the expenditures are covered by franchisor (HQ).) |
| Localization of menus & new menu development |
Professional R&D team All the ingredients will be covered by the franchisor. |
|
Training session (4 weeks) *2 weeks before opening date : Operation and R&D team members *2 weeks after opening date : R&D team members |
Franchisor provides on the cost of salary, allowances and traveling expenses Franchisee provides accommodations during initial opening support |
| Visiting Meeting in local stores (Annually) |
All the expenditures are covered by the franchisor (HQ). (Train for new menus / check on operation system / Analysis of sales performance and marketing works) |
| Building of Webpage |
Domain registration fee and building of webpage will be covered by franchisor. Maintenance of webpage should be covered by franchisee |
| Interior design of Store | Floor plan, elevation (front / rear / side), celling plan are paid by franchisor |