THE CUPFRANCHISE

WHY
THE CUP

  • Competitiveness
    • The expertises of menu development in a global market.

      We create new and trendy THE CUP menus.

      • FOUR SEASONS
        Seasonal menu development

      • 150KINDS OF MENUS
        A variety of menus, flexible menu price,
        and an adjusting menu creation by the market.

      • TWICE A YEAR
        Provide new menus two times per a year

      Even a beginner can establish THE CUP business
      • Simple and easy half cooking process.
      • The standard taste by the systematic recipe using specialized sauces.
      • Anybody can cook through one or two weeks of training session.
      • A week supporting program for a newly open-store.
      Supporting program for overseas branch
      • Training session for menu and service.
      • Monthly online meeting.
      • R&D local market research.
      • Annual offline meeting.
      • New menu updating bi-annually.
      • Homepage building.
      • Two weeks supporting program for a newly open-store.
      Activated Online Marketing
      Offline promotion
      Media Marketing (TV show & soap opera)
  • System
    • A stable Supply Chain System

      • Easy ordering system
        Simple and effective logistics management

      • Well story
        Perfect Supply Chain System by Well-story

      • Quick deliver
        Day by day delivery service for ordered items
        Last order time: 5pm

      THE CUP SYSTEM

      Systematic operation management.

      Special sauce by traditional menu development.

      Able to export THE CUP sauce by the simple, easy, and standardized taste of recipe.

      Being a trendy store through a continuous menu development by R &D department.

      Globalized and Localized Korean menu system
        Local market research

        Local market research by partners
        and professional R&D team.

        80% of Localization

        Localized Korean food on the target market.

        20% menu fusion

        Fusion style of Korean food.

  • Advantage
    • Everybody can enjoy THE CUP dining service with verity menus.
      Well-being HMR (Home Meal Replacement) food road shop THE CUP

      The best restaurant in the HMR market. The menus are consisted with well-being ingredients.

      Economical dining place

      THE CUP turns customized space into modern,
      trendy and stylish dining restaurant and also THE CUP operation team helps to minimize the expenditure
      by low labor work and to maximize the profit.

      Stable restaurant operation through various and professional menu composition

      Increase accessibility and serviceability by a simple paper cup box.
      It also creates customer trust by providing a premium well-being menu and competitive menu development.

      Great item for large group lunch box!

      Enjoy slim food in your company! Have a stylish event!
      Take Simplicity meal in your daily busy schedule!
      Prepare the food as you need.